WhatProduct.com.au

The Good Bad Ugly Survey is a benchmarking study carried out by Business Fitness. After eight annual editions, the Good Bad Ugly Report is the most established, respected and comprehensive research publication of its kind in the Australian accounting profession. Each year it is read by thousands of accountants across Australia and is used by many firms as the key reference document in their strategic planning process.

This year, the Good Bad Ugly Report is being published by Thomson Reuters. The main report will be released in October, with a series of eight monthly update reports to follow.

 Participation in the 2011 survey

We strongly encourage you to participate in this year’s survey.  It costs you nothing to participate in the survey, and will only take you approximately 30 minutes to complete.

And, in recognition of you taking the time to complete the survey, your firm will receive:

1. A FREE customised comparison report providing a thorough analysis on how your firm compares to this year’s top performers.
2. A 50% discount on the cost of the final report and annual subscription, representing a saving of up to $450.
3. A 50% discount on the cost of attending webinars and live events hosted by Business Fitness relating to the results of the 2011 Good Bad Ugly Survey.

 How to complete the 2011 survey

Visit this web page. You will be asked to provide some basic contact details before being able to download the survey.

If you have any questions or problems in completing the survey, please email Business Fitness at goodbadugly@businessfitness.net.