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Practice Tips

These practice tips are regularly updated. Use them to challenge current thinking and strive for excellence within your firm.

Capital              Have your co-ownership agreements prepared by a legal practitioner.                                                                   
    Establish clear performance standards for all co-owners. 
    Agree on an acceptable percentage of firm assets that may be externally financed.
     
Planning   Hold annual planning 'advances' for 2 days.
    Six months after planning "advances" hold a one-day review.
    Break large long-term goals down into smaller milestones.
     
Management   Appoint a practice administrator or manager, part time if appropriate.
    Ensure proprieters do not undertake adminstrative work, but concentrate on client contact and firm representative activities that only they can do.
     
Marketing   Have documents that will demonstrate your expertise available for download on your website.
    Have a list of services available from your firm and ensure it is incorporated into engagement letters, printed and framed in reception, include as standard footer on documents etc.
     

Production

  Obtain (free or purchase) standard workpapers and use them.
    Ask team members : is there anything we could do to help make you more productive and efficient? Then if possible meet that need.
     
Sales   Create and use clever scripts that describe what your firm does - what problems they solve?
    Never undertake new work for a client or work for a new client unless a fee is agreed in advance.
     

People

  Ensure formal communication (including listening) skills training for all personnel.
    Constantly provide feedback to people - applying the One Minute Manager principles of One Minute Praising (in public), One Minute Reprimands (in private).
     
Technology   Use external IT consultants who have experience in the various packages used by accounting firms and who already have a number of accounting firm clients.
    Maintain an IT wish list, add to and review it from time to time, maybe at firm planning days.
     
IP   Consider what specialist expertise is held inside your firm - document and promote this.
    Hold "creativity days" where staff and partners work to develop new processes, research specific industries, create product information sheets for specialist work.

 

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